Challenge

How does a leader in the semiconductor industry launch a revolutionary new product?

Outcome

We created an exhibition identity for Oerlikon Esec’s 2008 exhibitions at multiple high profile industry shows around the world.

Concept

Large ‘red floating boxes’ were utilized as graphic elements to attract attention and stand out from other exhibitors.

Satin red panels were used for the majority of exhibitions with high gloss paneling used at the Semicon Singapore 2008 show where a new product was revealed to the public.