What is an environment that would reinforce the superior quality of a locally manufactured product?


We handcrafted an emotive environment reminiscing products sitting on the ledges of a snowy mountain.

The approach

We began the project with a briefing session with the team at Koalabi. We established the outcomes for the retail design strategy: three tiers of shelving along the walls of the showroom to display products. Out of this briefing session we also established a need for an emotive or sensory motif.

The ultimate place to be wearing ugg boots?

During a discovery session we posed this question. One of the more inspiring ideas was, “In a log cabin on a snowy mountain”.

The final design reinterprets this image with a three tier triangulated mass structure combined with back-lit surfaces representing snow.

Photography by Roy Luck